Monday, February 27, 2012

OH, OH DOMINO

This evening I was catching up on some of my favorite blogs and was thrilled to read that Domino Magazine is making is making a comeback!  When I heard the news in 2009 that Conde Nast was shutting their doors on one of my favorite publications, I was instantly kicking myself that I had not held onto every issue.  I stealthy hid the few issues I had left in our boxes of books and dutifully shipped them across the country from our New York apartment to our storage unit in California.  There they wait for me for when we finally have a place we can call our own.  You can bet I will the last to throw out Domino's Quick Fixes when it hits shelves in April.

Los Angeles Times
Domino Magazine Plans to Return to Newstands in April
February 7, 2012


When Domino succumbed to declining advertising and folded in 2009, fans of the youthful home decorating magazine were heartbroken. Apparently sensing that their love is still alive, Conde Nast Editorial Director Thomas J. Wallace announced Tuesday that a special Quick Fixes edition of Domino will be available on newsstands April 17.  Domino's Quick Fixes, which is still in the planning stages, will mix new and previously published content, said Susan Portnoy, vice president of corporate communications and digital strategy at Conde Nast.

"We love that there is still that Domino lover out there,"  Portnoy said. "The best thing about the magazine will remain the same -- all the great ways that you can make a big difference without a huge amount of time and effort."

A news release described Quick Fixes as "Domino's best home decorating stories, focusing on easy, often inexpensive changes that make a big difference -- from quick spruce-ups of dowdy furniture to more involved DIY projects like painting stairs or reorganizing a home office." Quick Fixes will be available through July 16. Price: $10.99. A second issue is planned for the fall, although the subject matter is not known at this time.  Portnoy dismissed the idea of a campaign to bring the magazine back, but she did acknowledge, "We know that we have a very passionate audience."

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